About Fitiny

Established in 2015 in New York, FITINY is a modern jewelry brand that redefines affordable luxury. We specialize in moissanite and high-grade simulated diamond jewelry, offering the brilliance of fine jewelry without the premium markup.

At FITINY, we believe sparkle should be for everyoneโ€”not just for special occasions, but for every day. Whether itโ€™s a minimalist stud, a dazzling ring, or a stackable earring set, our designs combine timeless elegance with modern versatility.

Why Choose FITINY:

  • โœฆ Affordable Elegance: Premium craftsmanship at accessible prices.

  • โœฆ Versatile Style: Perfect for daily wear, weddings, gifting, and every sparkle-worthy moment.

  • โœฆ Quality Materials: From 925 sterling silver to VVS moissanite and 8A cubic zirconia, each piece is made to shineโ€”and last.

  • โœฆ Global Appeal: Designed to suit both Western and Asian aesthetics, with styles that resonate across cultures.

FITINY celebrates self-expression, confidence, and joy through color and shine. Our collections are made to elevate your everyday, and become part of your lifeโ€™s story.

Sparkle in Every Color โ€” FITINY