About Fitiny

Established in 2015 in New York, FITINY is a modern jewelry brand that redefines affordable luxury. We specialize in moissanite and high-grade simulated diamond jewelry, offering the brilliance of fine jewelry without the premium markup.

At FITINY, we believe sparkle should be for everyone—not just for special occasions, but for every day. Whether it’s a minimalist stud, a dazzling ring, or a stackable earring set, our designs combine timeless elegance with modern versatility.

Why Choose FITINY:

• ✦ Affordable Elegance: Premium craftsmanship at accessible prices.

• ✦ Versatile Style: Perfect for daily wear, weddings, gifting, and every sparkle-worthy moment.

• ✦ Quality Materials: From 925 sterling silver to VVS moissanite and 8A cubic zirconia, each piece is made to shine—and last.

• ✦ Global Appeal: Designed to suit both Western and Asian aesthetics, with styles that resonate across cultures.

FITINY celebrates self-expression, confidence, and joy through color and shine. Our collections are made to elevate your everyday, and become part of your life’s story.

Sparkle in Every Color — FITINY