Everyday sparkle
FITINY Jewelry
Moissanite, everyday jewelry and no-piercing styles. Find your next favorite detail.
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D-colour VVS1 moissanite from a New York brand, worn in 36 countries across five continents — by people we have never met, filmed in rooms we have never seen.
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Three ways to make it yours.
Jewelry, hair accessories and bags — discover the details that complete your everyday style.
Designed to hold
FITINY Hair
Clips, pins and headbands chosen around your hair type, with hold levels to help you find your fit.
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Carry your essentials
FITINY Bags
Leather and lightweight nylon bags, with practical details on what fits inside.
Explore bagsEach brand has its own store and checkout.
36Countries shipped to
5Continents reached
1487Creator videos filmed
2015Shipping since
One stone, five continents
The same D-colour VVS1 moissanite solitaire has been filmed on an ear in Cameroon, a collarbone in Nepal, and a dressing table in Denmark. We did not plan that distribution and we did not buy it.
Every video further down this page was made by the person in it. We did not write the captions and we did not choose the lighting.
Why moissanite, not diamond
Moissanite refracts more light than diamond — 2.65 against 2.42 — which is why it reads brighter under a phone camera than in a jeweller's window. It sits at 9.25 on the Mohs scale, hard enough for daily wear.
It is lab-created, so there is no mine behind it and no certificate of origin to interpret. And a stone that would cost four figures as a diamond costs two here. That combination is the whole reason the orders are spread across countries rather than concentrated in one.
Colour is the part people photograph
Beyond colourless we cut moissanite in klein blue, sakura pink, garnet red, golden yellow, royal purple, green and black — set in S925 sterling silver with cushion halos, solitaires and drops.
Most pieces sit between $20 and $100. We are not a luxury house and we do not price like one.
Where FITINY has shipped
Every country below has received at least one FITINY order. Counted from our own order records, not estimates.
| Region | Countries |
|---|---|
| North America | United States · Canada · Mexico |
| South America | Brazil · Colombia |
| Europe | United Kingdom · Germany · France · Netherlands · Italy · Spain · Denmark · Czechia · Greece · Sweden · Ireland · Belgium · Poland · Malta · Finland · Austria · Cyprus · Norway · Switzerland · Slovenia · Romania · Türkiye |
| Asia & Middle East | Japan · Israel · Singapore · Taiwan · Vietnam · Saudi Arabia · Malaysia |
| Oceania | Australia · New Zealand |
36 countries, five continents. Figures are lifetime order records as of September 2026.
Worn around the world
Frequently Asked Questions
Do you ship to my country?
We ship worldwide. The 36 countries listed above are the ones that have already ordered — if yours is not on the list, checkout will still work and you will simply be the first.
What currency will I be charged in?
Inside our local markets — the United States, United Kingdom, Canada, Australia, the Eurozone and a few others — prices are shown and charged in that market’s own currency. Everywhere else, prices are shown and charged in US dollars.
Is moissanite the same as cubic zirconia?
No. Moissanite is silicon carbide, 9.25 on the Mohs scale, with a refractive index of 2.65. Cubic zirconia is softer at about 8.25 and less refractive at 2.15, so it clouds and scratches sooner. We sell both and label which is which on every product page.
Are the videos on this page paid advertisements?
No. They were filmed by customers and creators who bought or were sent the pieces. We did not script them and we did not choose the lighting.
