Born in New York. Priced for Real Life.
Since 2015, FITINY has set hand-selected VVS D-color moissanite in 925 sterling silver — heirloom fire without the Fifth Avenue markup.
Shop BestsellersClassic Moissanite
Everyday studs, pendants & solitaires
Shop ClassicIced Moissanite
Tennis chains, Cubans & bold studs
Go IcedIt Started with a Quiet Frustration
FITINY was born in New York in 2015 out of a single, quiet frustration: stunning fine jewelry shouldn't be locked behind a price tag only a handful of people can afford. We believed then — and still believe — that the brilliance of a flawless stone belongs on every hand that wants it.
So every FITINY piece starts with hand-selected, ethically sourced D-color VVS1 moissanite, cradled in premium 925 sterling silver: riveting fire, heirloom-grade durability, and a clarity you can spot from across the room.
Two Speeds, One City
Like the city we come from, FITINY runs on two speeds.
By day — rhodium-finished studs, pendants and solitaires that pass the sparkle test under office light, from the Upper East Side to the subway.
After dark — iced tennis chains and Cuban links that catch every neon reflection downtown. Same stones, same standards, different energy.
Honest Luxury, No Middlemen
How do we keep the price honest? We work directly with our materials, skip the inflated retail markups, and pass the savings straight to you. No middlemen, no mystery pricing — just real luxury for a modern budget.
Every order ships in a luxury gift box with its certificate included, free shipping over $50, and a 14-day return window.